How I work
(Form Follows Function)
Driven by process
Following the principles of Human-Centered Design I strive for a rigorous approach to defining and solving the problem from the users’ perspective*…
1) Discover and define
Review the brief
Gather background data
- supplied research
- web analytics
- new customer research
Audit the exisiting
- brand
- website
- customers
Define the user
- behavioural personas
Create a problem statement
- reverse brief client
2) Information Architecture
Create high-level IA
- use task analysis and keyword research
Gap analysis against exisiting content
Tree test IA
Test, evaluate, iterate
3) Design
Lo-fidelity
- sketches
- whiteboard workshops
- wireframes (axure, sketch, figma, paper)
Test, evaluate, iterate
Lo-fidelity
- sketches
- whiteboard workshops
- wireframes (axure, sketch, figma, paper)
Medium-fidelity
- prototype
- in full
- specific features
- specific interactions
Test, evaluate, iterate
High-fidelity
- user interface designs
- typography
- branding
- patterns
- components
- design system
Accessibility checks
Test, evaluate, iterate
4) Handover & support
Establish hand over process with developers
Work with developers to review and refine at key stages
Refine UX/UI where development dictates the need
Maintain standards
Test and iterate
5) Live & beyond
Ongoing testing and enhancement of the product as appropriate
*
It is very rare that users see themselves as users. It is essential to remember they are humans, people – we are solving people problems.
— Tony Cormack, UX Designer / Creative Director / Graphic Designer